Impossible Foods Inc. is launching a new plant-based pork product in the U.S., Singapore and Hong Kong, joining a crowded field trying to replicate the world’s most-consumed meat by targeting consumers in Asia.
Impossible pork will debut at celebrity chef David Chang’s Momofuku Ssäm Bar in New York on Thursday, and restaurants across the U.S. and Hong Kong will be able to order it from food distributors. The product will be available in more than 120 restaurants in Hong Kong in early October, and enter Singaporean eateries the following month, with a focus on those serving regional cuisine, which is traditionally heavy on pork, the company said.
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September 23, 2021 at 06:30AM
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