Recent polls show Sanders in front of other top candidates in the state, with Biden, Bloomberg, Buttigieg and Warren all hovering near the threshold for receiving delegates.
Rafael Návar, Sanders' state director, said the campaign believes he will win delegates in every congressional district.
"We've prioritized where most presidential campaigns don't go," he said.
Bloomberg, meanwhile, is blanketing every single television market in the state with ads, in addition to those out-of-state markets that reach California viewers. He is also buying advertisements in weekly newspapers in rural areas, hoping to hit voters who may not be getting much communication from Democrats.
He last campaigned in the state on Feb. 3, the day of the Iowa caucuses, traveling from the state capital of Sacramento to Fresno, in the state's farm belt, and ending the day outside Los Angeles. Dan Kanninen, the campaign's states director, said Bloomberg is similarly trying to win delegates in every district.
"It's premature to put a number on what we hope to get," Kanninen said, but he warned Sanders could run away with delegates if non-Sanders voters don't consolidate behind a single alternative. "Voting for a candidate who's going to get 5% or 6% does have the danger of creating the scenario around that threshold that could get Bernie a lead that's almost insurmountable."
Bloomberg's advertising is buoyed by roughly 300 staff members on the ground, by far the most of any campaign, led by strategists with deep California experience. The campaign will have held 1,000 organizing events in the state by March 3, spokesman Mike Buckley said, including niche get togethers like "Surfers for Mike" and "Scientists for Mike."
California is also home to some of the country's biggest Democratic donors. Bloomberg isn't taking any campaign contributions, but he's set up "leadership committees" of would-be donors who hold events akin to fundraisers where people can learn from Bloomberg allies about his campaign plans and policies.
Buttigieg in particularly has done well with the California donor class; he's regularly held fundraisers in Hollywood and has raised nearly $10 million from California donors, more than from any other state. His challenge is to translate that support to votes.
He visited Sacramento and the farming city of Turlock last week and spent Thursday at a televised town hall in the Los Angeles media market. For candidates that can't afford to blanket the airwaves with ads, earning free media through campaign events is critical, said Smith, the California strategist.
Buttigieg's campaign is holding volunteer organizing events in at least 47 congressional districts this weekend, spokesman Ben Halle said. He declined to say which six districts haven't yet been organized.
Buttigieg's campaign has sent out a memo warning of a Super Tuesday scenario where Sanders dominates. And he, like Bloomberg, is arguing he's the single best candidate to go head-to-head with Sanders. Both have urged the other to drop out.
Biden, meanwhile, has only held public events twice in the state since November and has no television advertising, though he has a digital buy. He's more urgently focused on reviving his struggling campaign in Nevada and South Carolina, which vote next.
Warren similarly has spent no time in the state this year, though her campaign is hosting multiple events targeting Latino voters this week and has more than four dozen staff members. A spokesman declined to say if she plans to run TV ads. Amy Klobuchar has virtually no campaign infrastructure in the state, and her campaign just announced a seven state Super Tuesday ad buy that does not include California. Tom Steyer, the race's other billionaire and a California resident, is also up on the airwaves.
So far, just 8% of Democratic mail voters have returned ballots, according to tracking by Political Data Inc. Just a fraction of the state's 5 million independent voters have requested the ability to vote in the Democratic primary, prompting the Sanders campaign to schedule a Friday press conference to highlight and explain the process.
Roughly 5% of Latino voters who vote by mail have returned ballots, and less than 5% of those ages 18 to 34 have, according to Political Data Inc.'s tracking. Both are key demographics for Sanders campaign.
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Dems Try to Blunt Sanders Efforts in CA - DTN The Progressive Farmer
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