Letter to the Editor: Hey, Cleveland: Why not try advertising the West Side Market? - Crain's Cleveland Business

I am growing so very, very tired of reading of the continued woes of the West Side Market and proposed solutions, such as hiring a "fix-it" consultant, etc. (Feb. 15 Crain's editorial: "City is in the market for help at the West Side Market"). And I don't know what the answers are to this dilemma.

But let me put this to your readership: When was the last time you saw an advertisement of any kind to draw shoppers? NEVER may be the answer for most. ... I know I can't remember anything of the kind in my 40-plus years living here.

Most of the Cuyahoga County disposable income is outside the city limits, not to mention surrounding areas that could shop there. How about some TV commercials now and then? We see them for Marc's, Giant Eagle, Walmart and Heinen's. Why do they spend their money doing this? Because it works for them.

OK, I am a bit biased, as I have been in the media field for more years than I care to remember. But "advertising doesn't cost, it pays."

I'd really have liked to see the city of Cleveland put its money into some kinds of media programs first, before hiring its consultant, and see if it built traffic. For most shoppers, going to the West Side Market is an excursion, unlike most of our shopping, which is less than 10 minutes away from our homes.

Why not remind the populace of the existence and great offerings of the West Side Market?

Brad Glazer
University Heights

Let's block ads! (Why?)

"try" - Google News
March 07, 2021 at 04:00PM
https://ift.tt/3v4wAV2

Letter to the Editor: Hey, Cleveland: Why not try advertising the West Side Market? - Crain's Cleveland Business
"try" - Google News
https://ift.tt/3b52l6K
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