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Loveland brewers eager to try out the new normal - Loveland Reporter-Herald

Most of Loveland’s craft brewers never opened restaurants with their breweries because all they wanted to do was brew and sell beer, but in the past week they’ve been scrambling to figure out how to make their taprooms more like restaurants.

That’s because the state of Colorado is requiring breweries to provide full food service if they want to emerge from the state-mandated coronavirus shutdown that was killing revenue.

Nick Callaway opened Loveland Aleworks’ taproom at 118 W. Fourth St. at 1:45 p.m. Wednesday, possibly the first of Loveland’s 11 breweries to reopen, he said.

As in all the reopening Loveland brewery taprooms, Aleworks’ bar is out of commission, and people are sitting only at appropriately spaced tables inside and on the patio.

The new rules require restaurants and breweries to have only 50% of their normal occupancy, space groups of patrons 6 feet apart, keep groups to eight or fewer people and follow all the coronavirus safety precautions that everyone has been hearing throughout the pandemic.

“We’re doing all table service,” Callaway said. “We’re coming to tables to get orders, or people can text their order up to the register. We’re new at this whole table service thing.”

Loveland Aleworks already had a retail food license and has been serving more than just bar snacks to its patrons, he said, so that part of the state regulations wasn’t hard to meet. Callaway also is scheduling food trucks to give customers more options, he said.

A few blocks east on Fourth Street, Crow Hop Brewing is getting ready to open Monday, in concert with Door 222 restaurant next door.

Cooperation

The cooperation between the two illustrates the creativity that business owners are employing to meet the reopening requirements and to push forward out of the crisis.

Crow Hop co-owner and head brewer Dustin Kennard said Door 222 owner Jim Edwards stopped in recently and proposed a deal: The restaurant would provide a full menu inside the brewery and would deliver customers’ orders to the taproom and its patio.

“We just thought it would be mutually beneficial because he’s just a brewery and not able to open up … and I am restricted to the number of tables I have in here,” Edwards said. “I thought, let’s expand. … He can have full service (and reopen), and I can get more tables out of it.

“It’s great for both of us,” he said.

Kennard said he’s excited to reopen, even at a limited seating capacity.

He had to lay off his staff of about seven people and was left as the only person working at the brewery. He spent his time maintaining the tanks, canning the existing beer, keeping the yeast going so he wouldn’t have to buy new once brewing started up again, and filling to-go orders for customers.

“It was really boring because there’s no one to talk to. You’re talking to yourself,” Kennard said. “When it was slow in the taproom, I played a lot of pingpong by myself.”

Verboten Brewing & Barrel Project at 127 E. Fifth St. opened Thursday and also is teaming up with local restaurants and food trucks to make it work.

“We’re starting with food trucks,” co-owner and head brewer Josh Grenz said. “We’re also going to partner with the Cactus Grille for the times we don’t have a food truck. … Cactus Grille is going to provide us menus and do online ordering. They’ll deliver it, or we’ll have to go get it if they are busy.”

Verboten also has partnered with the Ball Joint, a meatball restaurant at 434 N. Garfield Ave. that is just opening a brick-and-mortar location.

Jenny Sparks / Loveland Reporter-Herald

Holly Cormier, kitchen manager at Door 222 food and drink, prepares food Thursday in the restaurant in downtown Loveland.

How they made it

The business owners had varying reports of how they made it through the shutdown.

Edwards at Door 222 said his revenue was down 90%. Because his food is scratch-made from fresh ingredients, he realized after about a week of offering curbside pickup that it didn’t make financial sense.

So he shifted to an online marketplace.

“We sold flour, eggs, milk, bleach, beans, pasta, toilet paper — stuff that people were struggling to get at the grocery store,” he said. “I did that for five or six weeks, and it went really well.”

He also worked on renovations inside the restaurant at 222 E. Fourth St. during the down time.

“I had about 40 employees before, and every one of them got laid off, furloughed,” Edwards said. He was able to bring two of the workers back for about a month when he started serving almost 1,000 meals a week for the Loveland Housing Authority.

“I was able to pay some staff and serve the community that way,” he said. “It was break-even; I wasn’t making any money … but it helped me employ two people for the month.”

While both Verboten and Crow Hop continued to sell beer for pickup and to supply liquor stores with canned beer, Grenz said revenue at Verboten was down 60% to 65%, and Kennard said Crow Hop took an 80% to 85% hit.

“Our heart and the main part of our business is our taproom, the one that pays the bills,” Kennard said. “It was scary and rough. I think everybody still is scared to see what this is going to look like in the next three or four months.”

Meanwhile, Edwards at Loveland Aleworks said he decided to keep on producing beer during the shutdown. As soon as his taproom was ordered closed, he said he started calling suppliers and stocking up on materials so that he could put his beer in cans and continue selling it that way.

He admitted to having some heated discussions with others at the brewery who didn’t want to make beer that would end up getting dumped.

“We didn’t have the capital to just cruise through this shutdown. We had to make money. We wouldn’t have made it,” he said.

Edwards said his gamble worked, and he’s closing out his best month of 2020 and one of the top two or three months in the past 12.

As a result of the loss of sales to restaurants, he was able to use the production capacity that was freed up to get his beer into eight or 10 liquor stores in Colorado Springs, a new market for Loveland Aleworks.

“This whole thing sucks, but every problem has solutions,” he said. “If you grab ahold and shake it … there’s something good to shake out of everything.

“You have to work, stay positive and smile, even though you can’t see me smiling because I’m wearing a mask,” he said.

“Overwhelming love and support”

All of the business owners said they felt gratified that they could begin hiring back the workers they’d had to lay off.

“That’s probably the most exciting part, getting all our staff back,” Grenz said.

And all had high praise for the community support they felt. Kennard said that during the shutdown, he would borrow money from his wife and go buy beer at the other craft breweries to support them, and the other brewers did the same.

“We had a little circle going around, buying each other’s beer,” he joked.

Loyal customers also continued to show up and buy beer, they said.

“That’s the coolest thing about it in my mind,” Kennard said. “We have a pretty cool community here in Loveland.”

At Loveland Aleworks, patrons exhibited “overwhelming love and support,” Edwards said.

With the tips that customers left when picking up their beer, Edwards was able to keep supporting his laid-off bartenders in a significant way, he said.

“It’s been absolutely the most bizarre 12 weeks in my career as a brewer and a business owner,” he said.

“It’s been weird to have to be isolated, but I think in general people are being more understanding of each other, more patient, more polite,” he said.

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