No, Halloween has not been canceled. If anything, trendwatchers say, people who are in need of traditions and normalcy are embracing the opportunity to decorate their homes.
Of course, it will be different this year, as the pandemic calls for adjustments to trick-or-treating and avoidance of large gatherings.
“It’s not ‘No Halloween,’ it’s smaller Halloween,” said Tom Mirabile, the principal and founder of home industry insights company Springboard Futures. “We may have given up on the trappings or the framework of this tradition, but we haven’t given up on the tradition.”
Mirabile scoped out the major home furnishings trade shows, including International Market Centers’ Atlanta and Las Vegas markets, and helped produce a series of video reports in which he and two other trendspotters shared what they saw.
“People are looking for permission to do more decorating, to buy things” during the pandemic, Michelle Lamb, the editorial director of home furnishings newsletter the Trend Curve who took part in the video discussion, said in an interview. The Rancho Mission Viejo resident added, “Parents are determined to give their children Halloween.”
Hula ghouls
So how might it actually look this year?
“People have had enough of gore and such,” Lamb said. “This Halloween has more of a playful, safe element to it.”
Lamb pointed to three specific Halloween trends for this year to illustrate that point: Mahalloween, Psychic Salon and punk.
Highlights of Mahalloween, an offshoot of the overall ongoing tiki trend, include Halloween-themed Hawaiian and other tropical elements, sea monsters and a bit of voodoo, Lamb said. “Think of accent colors like turquoise, purple and greens that you can layer on,” she said.
For example, Jeff Granito, a Southern California freelance artist whose Etsy shop features his work from Jeff Granito Designs, embraces the Mahalloween concept on his prints, pillow covers, face masks and more. Here you will find scenes featuring hula “ghouls,” a black magic tiki kitty and haunted floats, among others.
Psychic Salon is “the trend toward the psychic … fortune-telling, tarot cards, the all-seeing eye, maybe a Ouija board … with a mysticism to it that’s playful, not spooky,” Lamb said.
As for punk, it’s “a natural fit for Halloween when you think about it,” Lamb said. “Skulls have never gone away and they appear here too,” along with neon colors and such unique items as a pumpkin decorated with spikes.
Roger’s Gardens in Corona del Mar, known for its extravagant fall and winter seasonal displays, opted for a non-gory, playful theme this year, with its “A Pirate’s Life for Me” Halloween boutique that runs through Oct. 20. The holiday event, which is open to the public with stricter rules because of the pandemic, goes all-in on the theme with displays that include life-size pirate figures, treasure-laden tabletops and an “underwater” sunken boat section that introduces a cool, soft blue-green into the Halloween color mix.
The Roger’s Gardens boutique also includes elements from the trends that Lamb highlighted, from sea monsters and other creatures of the deep to scads of skulls as a natural punk-pirate crossover.
“We chose the theme of pirates because it resonates with adults as well as with children,” Roger’s Gardens Creative Director Eric Cortina said. “We wanted to bring a playful quality to the display this year, so we divided the space into two themed areas, the first being below the deck of the pirate ship, and the second area showcasing an underwater experience for our guests. I had never seen an underwater theme for Halloween, so it will be a new concept for our yearly returning guests.
“Our Halloween display started about 24 years ago with a very small area devoted to decorations and small gift items. Each year we try to create a new theme, but in 1999 we actually did use a pirate theme that was our first real concept environment. Since that was over 20 years ago, we wanted to revisit the theme, bringing new elements of holiday décor and display ideas. And we have already started working on next year’s boutique.”
There are, of course, all of the traditional items like pumpkins, witches and spiders as well as fall decor for sale, both in-store and online.
Pirates also show up in one of Home Depot’s six themes for this year’s Halloween offerings of animatronics, inflatables, props and more, which it calls “Midnight Mates.” Its other themes run more than a bit darker than what the trendspotters saw, including “Grave and Bones,” “Frightful Flicks” and “Dreadful Dreams,” the latter of which features an animated, 6-foot creepy clown jack-in-the-box that’s shiver-inducing no matter your age.
Overarching trends
Online marketplace Etsy, in its 2020 Halloween trends report, noted that ongoing social distancing has led to a surge in interest in outdoor Halloween décor, as people lean into a sense of community by creating over-the-top displays for others’ enjoyment. It specifically noted increases in searches on Etsy for trick-or-treat and other Halloween yard signs, doormats and wreaths, as well as personalized or custom pumpkin items (hand-lettered or stickers instead of carving).
“I love this idea of outdoor decoration almost being like a way to communicate with your neighborhood that you might be feeling distant from now because you’re not having those big get-togethers,” said Lenise Willis, the editor in chief at Gifts & Decorative Accessories magazine, who also took part in the markets trend report video. “So it’s kind of a cool way to show off and cheer up the neighborhood.”
Taking off this year are standalone treat stations, to cut down on face-to-face doorway interactions. This means people are looking to up their treat bowl game, now that it’s likelier to be the star attraction on the table (along with the candy, of course). Target, Joann and Party City are just some of the retailers featuring large candy bowls shaped like cauldrons, pumpkins, skulls, black cats, spiderwebs and more. Some hand sanitizer, signage and Halloween-inspired tablecloth can complete the look.
Fall forward
According to Sullivans 2020 Home Decor Consumer Behavior Survey, Willis noted, Halloween ranks only behind Christmas among the most influential holidays when it comes to shoppers’ spending on home décor. The survey found 54% planning to do a least some seasonal decorations (Christmas comes in at an impressive 85%). But what’s third on the list, at a close-by 49%? Thanksgiving.
And that’s a holiday that Mirabile predicted would have special significance this year. “There’s a sense that if you are here to celebrate Thanksgiving [this year], you have a lot to be thankful for,” he said. “Thankfulness is so important.”
Even if families can’t gather as they have in the past, they will still have reason to decorate as a mood-booster and for those Zoom calls and other social media interactions, the trendwatchers said.
And it’s not just family sparking gratitude. Pinterest, in its “Earlier Than Ever Holiday 2020” report, noted a big jump in the number of people who said they’d be celebrating a micro-holiday like Friendsgiving, from four in 10 in 2019 to seven in 10 this year, as a way to enjoy “the smaller moments.” As one Pinner put it: “For me, Friendsgiving evokes a feeling of togetherness, community and reminds us that we all have each other. It instills a feeling of family outside of actual blood family.”
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October 13, 2020 at 12:16AM
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This Halloween, try these holiday decorating tips to celebrate safely during the pandemic - OCRegister
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